Reactive to Proactive: Better Digital Strategy in 2021

Prepare your Business for Better Digital Strategy in 2021​

Download The 2021 Digital Strategy Guide

At the beginning of 2020, Avionos strategy practice lead Mousumi Behari outlined key strategies to increase customer engagement and sales. She focused on failing fast and failing forward, emphasizing the need to adapt and pivot to customer needs. It was a prescient recommendation; when COVID-19 hit, businesses needed to be more agile than ever, implementing new processes and technology in weeks instead of years.

Predictably, moving fast brought to light roadblocks for many companies. Technological debt and multiple instances of platforms made it difficult to create a single repository for clean data to inform actionable paths forward. Customization to tech platforms made much-needed tech upgrades difficult and costly. And without policies and processes in place to support a long-term digital shift, data capture, cleanliness, and analysis became increasingly difficult. While stopgap measures worked in the beginning, it’s become obvious that businesses need to focus on long-lasting digital solutions that will support customer expectations long after COVID-19.

In this white paper, Strategy Practice Lead Mousumi Behari covers:

  • foundational strategy that sets up technology success
  • how to enable your business to be more proactive
  • the 4 key components of business enablement
  • the risk of inaction for commerce, marketing, and strategy
About Avionos

Avionos designs and implements digital commerce and marketing solutions that deliver measurable business outcomes for clients like CSA Group, Welbilt and Parata Systems. Our iterative approach quickly unlocks new revenue, transforms customer experiences and drives customer engagement. We’re proud Salesforce Silver Partners. Learn more here.

About Mousumi Behari
Mousumi Behari leads the Digital Strategy practice at Avionos. With extensive experience in ecommerce strategy and implementation in both the B2B and B2C space, she is focused on helping retailers enable their digital journey through prioritized, data driven decisions. Mousumi focuses on helping businesses define their strategic goals, build the right KPI model to measure those goals, mature business capabilities and finally ensure the adoption and engagement of technology for a successful project. Mousumi has written and been quoted in several articles on digital transformation.
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