Month: September 2020

The Beginner’s Guide to Headless Commerce

By now, you’ve likely heard the term “headless commerce.” It’s a widely discussed, but often misunderstood buzzword in the world of ecommerce. Let’s break it down: What is headless commerce? Headless commerce decouples the frontend presentation of an ecommerce platform from the backend commerce functionality. This means products can be offered through a variety of …

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From Implementation to Maintenance: The Evolution of a Project

Transitioning a technology project to ongoing maintenance can be tough. Information can be lost, people can miss out and those setbacks can derail the progress made. Time spent on process adoption and new user education can lead to inefficiency and ultimately lost revenue. When it comes to technology, it can be beneficial to keep its …

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The Beginner’s Guide to Personalization

With more businesses having an online presence than ever before, simply having a website doesn’t set you apart. In today’s world, consumers want a memorable experience. Our 2020 B2C Report revealed that 36% of consumers expect personalized product recommendations on the retailer’s website homepage. The need to deliver custom experiences grows greater each day.   The catch? “Personalization” is …

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How Avionos Operate Can Free Internal Resources

Updates and planning and maintenance, oh my! Juggling all aspects of technology strategizing, implementation, and ongoing updates is hard. Add in tight deadlines and it can seem impossible. No need to fear- Avionos Operate is here!  With more and more companies shifting their efforts towards digital, the challenge to edge out competitors is becoming increasingly difficult. At the same …

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The Benefits of a Personalized B2B Commerce Experience

Let’s be honest, the most memorable and satisfactory shopping experiences tend to have a common distinguishing factor: it’s all about me, myself, and I. There’s nothing more frustrating than having to repeat the same actions over and over to filter out the irrelevant content when trying to make a purchase. It’s a waste of time and energy, and …

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US B2B Digital Advertising 2020 -eMarketer

While growth in the larger digital ad market has come to a stall during the pandemic, COVID-19 has pushed B2B advertisers to rely heavily on paid digital ads—more than ever before.  How has the coronavirus pandemic affected US B2B digital advertising? When B2B marketers could no longer connect with buyers in person, digital ads had to work overtime …

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Seasonal Cycles of Tech Support

Product demand fluctuates throughout the year. In many parts of the world, swimsuits probably aren’t a hot item in the winter and pumpkin decorating kits likely aren’t flying off the shelves in February. A new seasonal change likely means a new holiday focus or at least a change in temperature outside, and businesses feel those changes too. …

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What Happens After You Launch a B2B Commerce Portal?

No technology launch is ever “perfect.” Deadlines get changed, unforeseen problems arise and small details can get lost along the way. But one of the great things about launching a new portal is that those small problems are fixable. In fact, it happens all the time.   If you’re wary of starting the journey to B2B Commerce portal launch, here’s …

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How Can My Business Be More Proactive During COVID-19?

“2020 is an unprecedented time.” This is the phrase heard around the world, over and over.  Entering unprecedented times meant that businesses had to react to new customer needs and expectations as they came. Reacting quickly at the beginning of the pandemic was critical for businesses to survive the tumultuous and unpredictable months to come. But as …

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