Month: June 2020

B2B Best Practices in a COVID-19 World – eMarketer

Pre-existing marketing plans were flipped to accommodate COVID-19 precautions. Here’s a roundup of the best B2B marketing practices embraced in early 2020.

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New Data Released by Avionos Reveals the Key to Consumers’ Hearts Lies in Fast Shipping (76%) and Streamlined Checkout (60%)

The report breaks down consumers’ demand for streamlined experiences, convenience, simplicity in online and in-store purchases, all of which have been amplified during COVID-19. CHICAGO (PRWEB) JUNE 16, 2020 Today Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2C buyer report, “Who Wins Where: Lessons for Digital Brands and Traditional Retailers.” …

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Digital Media and Document Cloud Services are Adobe’s Strong Revenue Generation Centers – MarTech Series

Adobe continues to see impressive growth even during economic uncertainty. Get our take on their success in this article.

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Top Three Things Consumers Love about Online Shopping

Today’s business-to-consumer companies are divided into two distinct business models: digitally native or traditional retailers. Digitally native brands have built their company mainly if not solely through their online presence (like Casper or Warby Parker). Traditional retailers are brands that started as a brick-and-mortar store, but may have also created an online presence (like Kohl’s …

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Loyalty vs Acquisition: Who Wins Where?

by Group Manager Amey Shivapurkar  Each year the line between traditional retailers and digitally native brands becomes exponentially blurred. Customers expect the same experience no matter where they shop (in-store or online) and companies that struggle to adapt to these shifting demands will ultimately fall behind. Our recent B2C Buyer Report looked at two types …

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5 Ways FinServ Can Strengthen Relationships During COVID-19

Establishing strong customer relationships is paramount to long-term success as a financial services institution. Customers want to trust their banks and financial advisors to handle their money, data and accounts responsibly. But COVID-19’s influence on the economy, stock market, and employment rates has put customers on edge. It’s up to financial services institutions to build …

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How to Build Customer Relationships — and Why You Should

Having a loyal customer base is a key component of a successful and long-lasting brand. Customer acquisition is only a small piece of the puzzle. There are plenty of ways to build customer relationships and there is no single right path. Instead, brands should meet customers where they are in terms of wants and needs …

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Convenience is Key for B2C Relationships

A typical week for many is a combination of work obligations, family and self-care, fitness schedules, meal prep, social events and of course shopping for whatever food or products are needed. Juggling all of those responsibilities can be a tough task. Unsurprisingly, the most important factor for positive shopping experiences is convenience. Whether your business …

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Adobe Stock Rises Despite Mixed Earnings Report – Silicon Angle

Despite the current COVID-19 pandemic, Adobe still reports strong stock growth in Q2 of 2020.

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How eCommerce Solves B2B Buyer Pain Points

Digital commerce capabilities have never been more crucial for B2B business success. As companies around the world adapt to remote workforces for the foreseeable future, sales teams have had to quickly shift to new methods of selling and fulfillment. While 94% of B2B buyers say that B2B salespeople improve the purchasing process, 88% of buyers …

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