Month: May 2020

Drive New Revenue with Account Based Marketing

B2B marketing often falls into the trap of using generalized language to address as many prospects as possible. But generic, impersonalized messages can fall flat, dissuading prospects from moving forward with a sale. In order to drive B2B marketing success, organizations need to deliver the personalized messages that customers expect. Account-based marketing is key to driving …

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Four Common ABM Roadblocks and How to Overcome Them

Effectively leveraging account-based marketing can accelerate your pipeline, increase target account engagement, and drive new business. But business-to-business marketing and sales teams often encounter roadblocks along the way that can derail even the most well-planned strategies. Avoid the four most common ABM roadblocks with advice from integrated marketing and experience management director Mary Schneeberger.   Marketing and …

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Forrester Wave for B2B Commerce: Platforms that Make Buying Easier

Going to the store.  Calling your salesperson.  Clicking on a website.  All ways people have bought in the past and will continue to buy in the future, but now they expect the purchasing experience to be seamless.  Commerce has evolved from a distinct action that someone took to a passive activity that’s part of everyday …

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Two Simple B2B Site Updates to Increase Online Orders

This blog is based on our recent webinar, The Role of B2B Commerce in Today’s Uncertain Times.  The shift to online ordering has been expedited thanks to COVID-19, but buyers were already searching for eCommerce options before stay-at-home orders were issued. According to our 2020 B2B Buyer Report, 81% of B2B buyers would choose a …

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Internal Obstacles for ECommerce Implementation & How to Overcome Them

Keeping up with fast-paced customer demands is more important than ever. Digitally-savvy B2B buyers expect experiences that mirror those of the B2C purchasing path – simplified, personalized, and more than anything, digitally enabled. But the path to implementing an eCommerce solution for a B2B business can face internal roadblocks. How can B2B brands overcome these …

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How to Wine and Dine Clients Virtually – Inc.

COVID-19 didn’t kill client relationships, it just reimagined what it means to keep in touch.

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Target just blew the doors off its first quarter earnings. Target CEO Brian Cornell says it was due to these two key factors. – Business Insider

In a time when many businesses are struggling to make ends meet, Target has seen exponential growth. What set them apart?

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The Forrester Wave™: B2B Commerce Suites, Q2 2020 – Monolithic is a Bad Word

The results of this year’s Q2 2020 Forrest Wave: B2B Commerce Suites should come as no surprise: Salesforce and Adobe lead the pack and businesses demand simplicity. This struck a note with me. About two iterations of the Avionos sales decks ago, we used to lead with, “There’s the old way with long timelines, singular …

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Four Digital Upgrades to Transform your Newly-Remote Business

Fast-changing customer demands have transformed the way businesses conduct themselves, driving digital transformation at unprecedented speeds. As many companies enter their second month of remote operations, it’s time to evaluate what went well in the shift to digital, and where businesses can address pain points for employees and customers alike. In our weekly coffee chats …

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Scheduled Jobs and Asynchronous Script Execution with the AEM Groovy Console- Mark Daugherty

In my ongoing efforts to help AEM developers do as little real work as possible, the latest release of the AEM Groovy Console now supports scheduled jobs, asynchronous script execution, downloads of script output, and configurable timeouts to interrupt long-running (or infinitely-looping) scripts. Asynchronous Execution Asynchronous execution (or more accurately, an “immediate” Sling job) is …

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