Day: September 27, 2019

3 Key Challenges B2B Marketers Faced in 2019

by Mary Koberstein, Integrated Marketing Practice Lead Experiences matter. While the rise of digital commerce and marketing provides more opportunity for brands to deliver 5 star digital experiences to every customer – both consumers and businesses – it also elevates the stakes when they get it wrong. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. That puts a …

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