Month: September 2019

3 Key Challenges B2B Marketers Faced in 2019

by Mary Koberstein, Integrated Marketing Practice Lead Experiences matter. While the rise of digital commerce and marketing provides more opportunity for brands to deliver 5 star digital experiences to every customer – both consumers and businesses – it also elevates the stakes when they get it wrong. According to Salesforce, 80% of customers say the experience a company provides is as important as its products and services. That puts a …

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Salesforce Manufacturing Cloud Gives You the Tools You Need to Grow Your Bottom Line

by Caitlin Danforth, Digital Marketing Specialist  Manufacturers have never faced a greater need for innovation. From continuous industry consolidation, rising geopolitical uncertainty, technology disruption like the internet of things (IoT), and of course changing customer expectations as older buyers retire out and younger tech-savvy buyers become decision makers, they are challenged on all fronts of …

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Target puts a bullseye on loyalty, customer engagement with Circle strategy

Target is rolling out a loyalty program, Target Circle, just in time for the holiday season with a debut on Oct. 6. The program requires no membership and offers customers the chance to earn 1% rewards on every Target trip, as well as early access to special sales and even a birthday treat during the …

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Procurement was a ‘pain in the neck.’ Now its leaders help alleviate the pressure point

“CPOs today are more focused on quality and the level of solid experience that can be built upon with vendors, rather than just focusing on where to save funds,” Dan Neiweem, co-founder and principal of digital commerce and marketing solutions provider Avionos, wrote CIO Dive an in email.

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How Brexit and the trade war force change in B2B payments

Brexit, the U.S.-China trade war, and warning signs of a recession are pressuring cross-border supply chains, accelerating the impetus to streamline payment processing for transactions that are still relatively large, recurring and paper-based.

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Target’s personalized loyalty program launches nationwide next month

Target’s new loyalty program combines a variety of features, including 1% savings on purchases, birthday rewards and personalized offers and savings designed to make the program more attractive to consumers.

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FedEx, UPS jockey with Amazon as tech giant expands into shipping

The years-long battle between Amazon and retail companies has spilled over into the shipping industry, with FedEx and UPS adjusting their strategies as the tech giant, once simply a customer, is now a major competitor.

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The Most Important Thing in Online Retail

While providing good value for consumers’ spending is still important, customers seem to be putting more weight on the value of faster and easier shipping.

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