Month: June 2019

Pride Month: Featured Post from Christopher Lamlamay

This year will mark the 50th anniversary of the Stonewall Riots in New York (June 28th, 1969). This small (slightly violent) event created a national movement of activism and protests nationwide for the equal treatment and protection of the LGBTQQIA community. I have a theory on potential reasoning for the violent acts — gay icon …

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Going digital: How Toys ‘R’ Us is rising from the grave

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Survey: Consumers Expect More from Online Shopping Than Ever Before

Consumers are getting tougher than ever on brands that can’t provide a five-star shopping experience, be it online or in-store.

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The Future of Consumer Commerce: Q&A with Sal Sorice

The Avionos A-Team is made up of many driven people looking for a challenge — executives, digital marketers, talent recruiters, business development representatives, and more. The foundation of any technology company is built through the hard work of expert developers. From front end to back end work, developing code and software is difficult. It takes …

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Avionos Achieves Adobe Silver Partner Status

Today’s customers, both B2B and B2C, demand superior customer experiences more than ever before. To deliver on that, Avionos has partnered with some of the world’s leading technology firms, including Adobe. We are proud to announce that through a combination of employee certifications, Adobe Experience Cloud implementations, and positive customer satisfaction ratings, Avionos has achieved …

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Blockchain & eCommerce

In recent years, the e-commerce space has experienced many different trends, innovations, and transitions. With the entrance into the 4th industrial revolution, it is likely to be disrupted once again – this time with the implementation of blockchain technologies. But what is blockchain? Is it worth the hype? What is blockchain? Let’s start with the …

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The Future of Customer Engagement: Insights from Connections 2019

This year’s Salesforce Connections conference focused on how customer experiences in B2B and B2C have evolved and driven technological innovation. According to Salesforce’s State of Marketing 5th Edition, 78% of customers expect continuous experiences across sales, service, and marketing. But Avionos research shows that 87% of B2B buyers experience pain points in the eCommerce buying …

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Key Takeaways from Avionos’ Theater Session at Connections 2019

B2B BUYER BEWARE: COMPLEXITY BEYOND CONSUMERIZATION For years now the trendy topic of discussion has been the consumerization of B2B commerce. But that was just the introduction to what we see now, which is the emergence of the true B2B experience. It requires a consumer-like ease of use that simultaneously respects and incorporates the unique …

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Search & Merch Functionality: How Younger B2B Buyers are Raising the Stakes

Today’s  online buyers  are eCommerce native.   Their buying behavior is splashed across retail sites and social media purchases, and their inboxes are flooded with recommendations from their favorite stores. They expect an online storefront to not only provide search results, but to recommend products that they may need in the future – and in the …

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Study: Personalization key for conversions – BizReport

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