As a supplier interested in earning customer loyalty, you’ve likely already invested in an eCommerce solution or have plans to do so. But before you move forward with your digital strategy, it’s important to first evaluate current B2B buying behaviors and understand what’s at stake. Avionos’ 2019 B2B Buyer Report shows that 88% of B2B buyers would turn to a competitor if a supplier’s digital channel can’t keep up. As younger buyers gain purchasing power, expect even greater emphasis on seamless digital experiences.

The 2019 eCommerce Innovator Playbook outlines key commerce insights from the Avionos 2019 B2B Buyer Report, and breaks down the most important aspects of 5 Star eCommerce experiences.