Month: November 2018

40 Shocking Holiday Shopping Stats You’ll Have to See to Believe – AdWeek

Software company Adobe projects American consumers will spend $5.9 billion online during the upcoming retail bonanza that is Black Friday, which is up from $5 billion last year. Similarly, it estimates retailers will sell another $7.8 billion online for Cyber Monday 2018. – AdWeek

Read More

6 Things to Know About SAP’s $8 Billion Qualtrics Acquisition – CMSWire

Experts said the SAP-Qualtrics deal underscores the need to marry operational data with experience data, a marriage that is fundamental to the future of effective data-driven marketing. CMSWire caught up with these experts when news of the deal broke. – CMSWire

Read More

Nike’s new New York City flagship store incorporates even more app features – Internet Retailer

It allows Nike to see how shoppers are interacting with the products and navigating the floors, giving the brand insight into how it can iterate on its offerings to provide an even more personalized experience. – Internet Retailer

Read More
Scroll to Top