Month: May 2018

83% of B2B Procurement Officers Now Prefer Ecommerce Options, Report Says – Small Business Trends – Small Business Trends

Providing a robust ecommerce experience will encourage 83% of procurement officers to spend more when purchasing the supplies they need. This according to the 2018 Avionos Procurement Officer Study. – Small Business Trends

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Another Tool in the Toolbox: Adobe Systems, Inc. to Acquire Magento Commerce

Adobe has long been a global leader in content creation, analytics, marketing, and advertising, and this week it announced that it will be adding another tool to its toolbox.  Adobe said on Monday that it has definitively agreed to acquire market-leading commerce platform Magento Commerce for $1.68 billion. This acquisition will allow Adobe to gain …

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Brands must evaluate impact of impulsive vs. intentional shopping, Avionos’ Scott Webb says – FierceRetail

Shopping patterns look different if the consumer is intentionally making a purchase versus making an impulse buy. And a majority, 70% of consumers, are still most likely to make an impulse purchase in a physical store. – FierceRetail

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Marketers Raise The Personalization Bar – Forbes

The Price The Customer Is Willing To Pay For Personalization – To an extent, we can quantify the tradeoff. In exchange for a “shopping experience that is more tailored to personal preferences,” research from Avionos reveals that 72% of us are willing to give a marketer our email address. – Forbes

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Adobe Acquires Magento Commerce – Multichannel Merchant – Multichannel Merchant

Adobe announced plans to acquire Magento Commerce for $1.68 billion, integrating it into the Adobe Experience Cloud on a single platform for B2B and B2C customers globally. The transaction is expected to close later this year and make Adobe more competitive with market leader Salesforce and its Demandware ecommerce platform. “Adobe’s acquisition of Magento Commerce …

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Retail Roundup: E-Commerce’s Early Innings, In-Store Impulse Shopping – Barron’s – Barron’s

Avionos is out with new data about consumer shopping habits. When it comes to impulse-buying, a third of consumers spend their search with Amazon, with slightly less (32%) starting at Google (GOOGL), and just 17% start on a brand’s website. But it’s not just the search engines that people are shopping: The data show that …

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Avionos Launches New York Office After Nearly Tripling Workforce Over the Past Two Years

CHICAGO, May 3, 2018 – Avionos, a digital marketing and commerce solutions provider focused on connected customer engagement, plans to expand its Chicago workforce by an additional 50 percent in the coming year. This follows its nearly 300 percent growth over the past two years. As a part of its continued growth, the company will …

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