What Your Brand Can Learn from Amazon’s Culture of Innovation
Fifty years from now, when Amazon is selling real estate on the moon or shuttling Prime members around in flying cars, most people probably won’t remember that the world’s most valuable retail brand started out as a simple online bookseller. The tech giant has far surpassed its more humble beginnings, and not just in retail.
While many hear the “Amazon effect” and immediately think of the evolution of customer expectations and the decline of brick-and-mortar shopping, the truth is much broader. Amazon has succeeded by innovating far beyond the scope of eCommerce – whether through the cloud with Amazon Web Services (AWS), drone delivery and the supply chain, or even through the creation of Academy Award-winning original content. And while most brands can only dream of attaining the influence Amazon has, every organization can learn from the principles that have guided the business to its success.
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