Month: December 2017

To Minimize Risk, Take a Rapid Innovation Approach to B2B Commerce

Many CIOs of B2B companies find themselves in uncharted waters as their organizations are confronted with creating an online experience that customers desire. The necessary technology capabilities are unlike those they have traditionally built before. As a result, CIOs can be cautious about what types of solutions they choose to invest in, or how they …

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Driving Loyalty Through Experience-Driven Commerce

Three Simple Ways to Make Your Brand Stand Out Given the number of CPG brands and retailers, consumers are in the driver’s seat when it comes to the shopping experience. With more competition and declining customer loyalty, brands are working harder than ever to differentiate their products and win over their customer base.

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The Biggest Risk to Your eCommerce Schedule may be You.

When looking to undertake efforts to upgrade or re-platform their eCommerce site, many companies identify the obvious risks like software or system integrators. But one area they often overlook is the risk that they themselves pose to the schedule and development costs. For example, many times the schedule is based on timely responses to the …

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Bear Naked Granola Awarded by Consumer Goods Technology

Working with Avionos, Bear Naked Custom Granola was recently awarded the “Customer Management Award” by Consumer Goods Technology. This award is presented to “the consumer goods firm that is best leveraging technology or business process change to manage customer relationships, trade promotions, marketing and/or consumer insights.” Avionos developed the first successful integration of IBM’s Chef …

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