Month: April 2017

Avionos’ Reaction to The Forrester Wave: B2B Commerce Suites Q1 2017

With B2B buyers desiring richer digital experiences, eCommerce vendors need to evolve the product offerings to include capabilities that enable B2B sellers to deliver personalized, job-specific experiences for research, quoting, purchasing, payment, and account management. The Forrester WaveTM: B2B Commerce Suites Q1 2017 provides guidance from industry analysts for B2B enterprises seeking an eCommerce software …

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Ralph Lauren’s Store Closure Might be an Omnichannel Blessing – Direct Marketing News

What we saw, and what Ralph probably recognized as well, is that we’ve moved away from an era of eCommerce platforms being really big IT projects. Organizations invested heavily in owning their ecommerce platform as a product that they had to build from scratch. The payoff on that big of an investment struggled…they were spending …

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