Nexeo Solutions Launches Two B2B Storefronts with CloudCraze, Avionos

CHICAGO, March 21, 2017 — Global leader in chemical and plastics distribution, Nexeo Solutions, has launched two new storefronts for their retail and business customers in North America. Nexeo Solutions used CloudCraze, a native commerce technology on Salesforce, to power the new commerce experience and customer portal. Digital services provider Avionos led the implementation, user experience and site design for Nexeo 3D and MyNexeo.

MyNexeo provides a one-stop shop for Nexeo Solutions’ customers to get rich product data, place orders, retrieve material documentation, track their deliveries and manage invoices all within one digital experience. It provides a platform where customers can get fast and convenient self-service 24/7 to operate their business day or night.

The second site, Nexeo 3D is a robust digital storefront that allows retail businesses to browse and purchase the company’s full line of premium 3D printing filaments for fused filament fabrication (FFF) technology. With support from Avionos and CloudCraze’s technology, the site uniquely showcases Nexeo Solutions’ market-leading 3D materials and makes it simple for customers to explore, compare and understand the full range of filament product offerings. The site features robust product images and information, and easy access to sales and customer support, enabling seamless customer self-service and greater process efficiencies for Nexeo Solutions.

“Our partnership with Avionos and CloudCraze supports our commitment to providing differential service capability to our customers,” said Pat Jerding, VP and CIO at Nexeo Solutions. “With CloudCraze’s powerful B2B commerce solution and Avionos’s deep domain and technical expertise, we were able to launch two very different storefronts in seven months—a feat that would not be possible without these two partners. Avionos’s approach to rapid launch fit with our approach and was instrumental in getting us to market quickly.”

CloudCraze and Avionos enabled Nexeo Solutions to lower its total cost of technology ownership, empower customers to self-serve and amplify its existing investments in the Salesforce platform. Since CloudCraze is built natively on Salesforce, Nexeo Solutions obtains a 360-degree view of all customer activity and behavior across commerce, sales, service and marketing. The technology also gives Nexeo Solutions an unprecedented speed-to-market and ability to launch additional storefronts as needed with ease.

“CloudCraze provides the agility and capabilities Nexeo Solutions needs for its diverse customer base,” said Ray Grady, President and Chief Customer Officer at CloudCraze. “By allowing customers to service and support themselves online with an intuitive commerce experience, Nexeo Solutions is increasing digital engagement, revenue and efficiency.”

“With a well-designed customer experience and a connected infrastructure utilizing CloudCraze, Nexeo Solutions has given purchasing power to their entire customer base,” said Craig Traxler, Co-founder of Avionos. “Avionos is proud to have helped Nexeo Solutions realize this comprehensive stream of revenue through our expertise in B2B commerce and building holistic customer journeys.”

Both storefronts launched in North America in just seven months, and will roll out in Europe in the near future.

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